Webshop Experiment

Thesis experiment

  • Welcome

    Thank you for choosing to take part in this research.

    Your Group ID: Ducks

    This study aims to analyze how particular design decisions affect online consumer purchasing behaviour. You will be tasked with buying according to the to-buy list and purchasing the listed products on this online shop.

    Your goal is to purchase every product on the “shopping list” while spending the lowest amount of money possible.

    About

    I am a behavioural economics student at Erasmus University Rotterdam, and my master’s thesis will analyze how certain e-commerce design decisions influence online customers’ purchasing behaviour. Your contribution will provide valuable information on online consumer purchase behaviour for this study.

    It takes roughly 7 minutes to complete this experiment. It is important to emphasize that this online store is purely experimental, with no actual transactions (no money or items will be transferred).

    Responses will be kept anonymous and used solely for the purposes of this thesis research. There will be no provided information that can be traced back to each individual, and you will not be asked to leave any confidential data (e.g. payment details) at any stage.

    If you have any questions or comments, please send them to 595033ib@eur.nl.

By clicking “Start experiment,” you acknowledge that you have read and understand the preceding information and agree to participate in the study.

Start experiment